daqri at ARE 2012

We could not be more excited to be sponsoring and attending Augmented Reality Event this year, the biggest annual conference dedicated to augmented reality in North America.

We’re showing some exciting technology and storytelling in our booth and we’ll also be making an announcement at the press conference this morning. Two of us are speaking – CEO Brian Mullins is on the AR and Crime panel today with Joseph Rampolla and will also give a talk on What’s Next in Augmented Reality: Seven Emerging Trends that Will Change the Game at 3pm on Wednesday. My talk, Designing for Serendipity: Discovery and Personalization in AR is at 1:30 on Wednesday. You can see the full schedule here, and join the event via livestream if you can’t be here in person. For those of you who are at ARE this year, stop by our booth in Hall D today or tomorrow and tweet us @daqri #itstartsnow for a gorgeous free daqri t-shirt.

Last night we were fortunate enough to have dinner with a group of incredibly talented and inspiring individuals, including one of our heroes here at daqri, Daemon and Freedom author Daniel Suarez, who will be speaking this morning at 11:30. We’re looking forward to continuing the conversation and exploring new ideas and paradigms of where augmented reality can take us, and working hard to create a community that can get us there.

For an inside look at part of the team behind daqri, check out our new video below.

Keeping Royalty Fresh: Helen Papagiannis, daqri & Gary Taxali Inspire A New Vision For Coin Design

Can you think of anything more traditional than a federal mint, and a Royal one at that?

A timely example of Taxali's whimsical art.

Yet in a delightful turn of events, the Royal Canadian Mint is getting a breath of fresh air, topped with a breath mint. The Mint has sourced internationally renowned artist Gary Taxali to design six new limited edition collector’s quarters. And to spice things up further, our fearless leader Brian Mullins has teamed up with visionary augmented reality researcher Helen Papagiannis to develop the world’s first Augmented Reality coin. Helen and Brian have created a one-of-a-kind experience that guests will be treated to during an evening celebration on Thursday, February 16 at the Art Gallery of Ontario in Toronto.

The Wedding coin has “two intertwined wedding bands smiling at each other under a halo-like heart” and according to the Royal Mint, “symbolizes two people in love and the broad possibilities of marriage in Canada.”

With daqri’s revolutionary 4D technology, when an iPad is shined on the Wedding coin, viewers will see the two wedding bands come to life, an incredible feat from a technical standpoint.

Gary is very excited about the augmented coin experience.

“I think it says that our country is young and open-minded; I think that it says we’re cool!” said Taxali. “Hopefully this coin will send a powerful message that we’re all the same and a wedding is a wedding. I think this is probably the first piece of currency in the world, paid by a federal government that is pro-wedding regardless of gender and that makes me really happy.”

Aside from being a hilarious tweeter and a humble teacher, Gary Taxali is a ridiculously talented contemporary artist. Taxali’s creations are far from laid-back. His work is full of pop and passion, and it has appeared in many major magazines, galleries, and museums all over the world. Taxali’s coin designs are joyful, animated, and are like no other designs the Royal Canadian Mint has had before! They’re cool and hip, covering six themes: Birthday, Wedding, Tooth Fairy, New Baby, O Canada and Holiday. As you’ll discover from his interview with CBC News, he’s managed to create these amazing designs without sacrificing his artistic integrity and open-mindedness behind his work. Taxali shared on his blog that part of what makes this project so meaningful to him is the story behind his name:

I have to stop here for a second and state something for the record. Taxali is not my original last name. It was changed 300 years ago to Taxali by a Maharaja in India. My ancestor invented a coin that was difficult to counterfeit and was subsequently knighted Taxali by the Maharaja. It means, “Maker or Steward of The Mint.” How serendipitous!! Here I am, 300 years later, honouring my ancestor’s achievements and mine and my sister’s family name.

As an augmented reality specialist, designer, and fasionista, it is only fitting that Papagiannis rocks the trendy “Money Dress” — with Taxali’s coin designs sprinkled all over it!

The always-beautiful Helen Papagiannis of @ARstories in her “Taxali Money Dress”

 

 

 

daqri hopes to continue augmenting the coins to allow any avid coin collector or casual spectator viewing a coin through an iPhone, iPad, or other connected device to interact with the 3-D animated characters that were once flat on Taxali’s coins. Now, stop for a second and think — How impressive would it be if you could play around with the 3-D renditions of the characters on the Royal Mint? Majestic!

It sounds all good in words, but when you bring together Taxali’s phenomenal artwork and daqri’s innovative advanced vision technology, you can only end up with the most interactive, fun, and futuristic display and experience at a coin collector’s event ever!

What do you think? Engage with us on Twitter and get the most recent news on how our Art Gallery of Ontario coin collector event unfolds. Don’t forget to tell us your awesome ideas by posting on our Facebook Page!

Music Like Never Before

Screen shot 2012-02-01 at 4.23.28 PM

Last June, the BBC did an article purporting that one of the great promises of augmented reality would be the ability to watch Lady Gaga perform in your living room.

Austereo Digital recently launched a campaign that does essentially that – represents a series of musicians and artists in 3D augmented reality and allows the viewer to experience performances wherever they have access to a desktop computer.

Band in Your Hand created a cause campaign for the major Australian retailer Cotton On and raised money for an Australian charity that helps youth combat depression.

The campaign was phenomenally successful. The results included:

• Over $50,000 donated to Youth Beyond Blue
• 5,419,767 impressions over the campiagn period
• 9,9924 unique visits to the augmented reality site
• 1 estatic client
• 1 happy birthday song sung to creative directors wife performed by The Temper Trap

Kudos mates for stepping out into creative awesomeness with this campaign. We can’t wait to see what wonders digital agencies like Austereo come up with once they have a platform that gives them the freedom of mobile in their back pocket. (Don’t worry, we’re launching soon.)

Augmented Reality in Education: Making The Leap To Immersive Learning

Screen shot 2012-02-01 at 4.26.59 PM

Could augmented reality be the one missing piece of the learning puzzle? If you’ve been in a classroom recently, you may have noticed that children have different approaches when it comes to learning. They take in most information through three senses: Visual (eyes), Auditory (ears), and Kinesthetic (touch). However, most children who prefer learning kinesthetically miss out on most of the information in school and perform poorly. How can educators better cater to these differences to create an environment where every student thrives?

It’s not hard to imagine a world where students are engaging in a multi-sensory learning environment using the capabilities of augmented reality – especially when AR has the ability to connect all three kinds of learning. The Belgrade Science Festival 2011, part of a larger project called Vision:AR, provides a compelling example that utilized AR with a wide variety of presentation methods to teach and promote science while giving equal consideration to all learning types.

“If a child is not learning the way you are teaching, then you must teach in the way the child learns,” said Rita Dunn, an authority on learning styles, longtime professor and co-author of the Dunn and Dunn Learning Styles Model.

Augmented Reality was used to create a scientific playground at the Belgrade Science Festival.

For Science Festival Belgrade 2011 we produced an AR installation showcasing different possibilities for education introduced by Augmented Reality. Using image and face recognition, as well as mobile AR the installation offered visitors an opportunity to experience different aspects of AR, in fun and entertaining way.

The installation consisted of a giant book in which usual school subjects such as history, geography or science were presented with an AR twist. At the same time spatial signage and science safety symbols made visitors play the discovery game by pointing their phones at various signs pasted on the walls to uncover their meanings and hidden information.

The idea of the exhibition, as well as more general thoughts on AR were presented to visitors by enabling them to have the author‘s head on their shoulders.

For more photos and videos, see: http://www.liveviewstudio.com/blog/32

Visit www.daqri.com, or tweet us @daqri for more information on how you can implement augmented reality into your classroom. If you’re a student or a teacher and can verify your scholastic association, please contact us for special educational pricing of our more advanced features.

 

Creating Augmented Reality… with Frickin’ Laser Beams!

(OK, so the title probably should have been “Creating Augmented Reality Content with a 3D Laser Scanner,” but I couldn’t resist the reference.)

Yesterday someone asked me if I thought 3D laser scanning would play a significant part in Augmented Reality in the future, the context being that there had been some debate about wether it would remain useful now that vision technology is developing so quickly. All of the examples I was given were way out in the future and speculative of whether or not it would ever be practical.

I told them that laser scanning may or may not go mainstream as a method of realtime 3D mapping, but it’s extremely useful today for content creation.

Here’s an example of something we did with laser scanning for the San Diego Comic Con this year, in partnership with First Comics. I encourage anyone else to post links to projects they have worked on with Laser Scanning and AR in the comments.

As you can see, we used a desktop 3D laser scanner from NextEngine to take a vinyl figure of Zen the Intergalactic Ninja and used the scan and texture data to make a fully rigged 3D model. Once we had our fully rigged model, it was fairly easy to add motion capture data to make the model perform realistic motions like the super ninja back kick featured in the second video.

If you went to the First Comics panel at this year’s San Diego Comic Con, or stopped by their booth, you might be lucky enough to have walked away with a collectible card that features Zen the Intergalactic Ninja and daqri Augmented Reality.

By the way, if you’re into comics, check out Zen the Intergalactic Ninja’s origin story here.

If you’ve worked with lasers and augmented reality or come across a cool project, please feel free to share it in the comments.

Brian Mullins to Speak at Mobile AR Event

Screen shot 2011-08-11 at 3.44.14 PM

On October 11th, the augmented reality industry will gather in San Diego, CA for Mobile AR Event.

AR Mobile Speakers include Brian Mullins

The Mobile Augmented Reality event will explore one of the most exciting segments in mobile and truly an extraordinary opportunity for developers, artists, brands, agencies and the enterprise.

Brian is excited to share the stage with fellow AR colleagues Brian Wassom, Gene Becker of Layar, Brian Selzer of Ogmento, Jay Wright of Qualcomm, and others.

Earlybird pricing ends August 29th, so get your tickets now! Registration can be be found here.

Hope to see you there!

A Wonderful Day at ARDevCampSD

Screen shot 2011-07-18 at 3.23.50 PM

Last Saturday, the daqri team participated in an augmented reality developer’s dream event: ARDevCampSD. Held at the Qualcomm Headquarters in beautiful San Diego, CA, the all day event featured presentations by some of the top leaders in the AR industry, as well as a chance to network, hack, and break bread with other developers, designers, marketers, artists, investors, philosophers, tinkerers, and general enthusiasts in the realm of augmented reality.

Oh and by break bread, we really mean cake and cookies. Sure, there was pizza at lunchtime, but the most stunning culinary feat of the day came toward the end of the day with this set of gorgeous cakes from Extraordinary Desserts in San Diego:

ARDevCampSD Cakes - daqri, Qualcomm

For more photos, check out organizer Jonathan Agoot‘s set of photos from the day as well as the daqri photo set on Flickr.

In addition to sweets, daqri CEO Brian Mullins gave a phenomenal opening keynote speech to kick off the DevCamp. He talked about the current state of the AR industry, some of its history, the size and growth rate of the market, and the key lessons that daqri has learned so far. He emphasized the idea that all of us in the augmented reality industry today are not competitors, but rather allies, because the market is growing so quickly and the any publicity and acceptance from the general public is good news for us all. You can watch the whole thing (30 minutes) here. Hint: If you want to get really into the state of AR and the technology behind it, there is gold in the Q&A section.

 

You can access Brian’s presentation slides here:

Brian and Peter Preuss from Qualcomm wrapped up the full day of sessions with a panel discussion.

Brian Mullins of daqri & Peter Preuss of Qualcomm

Thank you so much to everyone who came out for the ARDevCampSD this year, and a huge thank you to Jonathan for organizing this awesome event, and to our cosponsors Qualcomm, Big Playar, and UC San Diego.

Happy 4th of July!

Happy4thcustom

Happy 4th of July from

Download the daqri app to see the Augmented Reality tribute for the 4th of July.

MIX YOUR REALITY with daqri QR Codes and AR Publishing

MIX YOUR REALITY screenshot

As many of you already know, daqri is a mobile web content and augmented reality publishing platform that utilizes special QR codes to deliver content. This new video shows you how useful and easy it is to publish all your great web and 3D content in the real world, where it’s most relevant to your audience. MIX YOUR REALITY today, get a free account by signing up here.

See you inside!

*For a guide to using daqri for personal branding, check out this article.

“Mak-AR-Bot”

makarbot

I admit it, I am a 3D printing fanboy.  I have a Makerbot at home (it’s my second one).  I see great potential in what Bre Pettis and the team are doing, both with the concept of open source hardware and in pushing the adoption and progression of the entire industry by making it accessible to more people than ever before. As part of that effort, Bre was actually featured on the Colbert Report recently, in this great interview.

In a way I feel like we have a similar mission at daqri, except instead of physcial 3D objects we are proliferating and creating accessibility to virtual 3D objects and images. Virtual objects and images can be extremely useful where there’s a need for visualization, for instance in urban planning, architecture, entertainment, marketing, education, and the manufacturing process. We think that AR is one of the most important mediums for communicating ideas, and we want to encourage adoption and improve the technology by making it accessible to as many people as possible.

What does this have to do with the the guys at Makerbot?  Well, as a customer, I occasionally hit up thingiverse.com where users share their 3D models.  Recently I was there looking for some .stl format 3D models to try out with daqri and I came accross a user submitted 3D model of the makerbot.  It was a Google sketchup file, so I converted it to .obj, uploaded it to a daqri code, and a few short minutes later I give you the “Make-AR-bot”:

That’s my thing-a-matic next to the AR version.

Here’s a link to the daqri page associated with the Make-AR-bot, so you can download the QR code and try it out yourself.

http://daqri.com/R9EX1mp7Adm

_Brian

 

Creating Augmented Reality from thingiverse .stl files

chichenitza

We wanted to make sure we gave people as much flexibility as possible for publishing their 3D content to augmented reality.  One of our main focuses with daqri is to support content creators, and an important segment of those content creators are all the makers.

To make it easier for you to create AR we support a lot of the common interchange formats like collada or obj.  But we also support .stl file natively.  Of course you could throw them in the blender and give them some extra flair, but you can also just grab the basic .stl file from sites like thingiverse, upload them to your daqri, and instantly create augmented reality.

Here is the Thingiverse model for the pyramid @ Chichen Itza that I printed on my Makerbot, next to the same .stl file uploaded to daqri.

 

 

 

Track Your AR at a Distance with daqri AR Glyphs

glyph

There is a feature in daqri that lets you track glyphs instead of QR codes. I wanted to do a post that illustrates exactly what that means, and give you a couple glyphs you can download and try out for yourself.

First of all, why use a glyph?  Well, when you try to view your AR content from further away, such as 3 – 10 feet, the pixels in a QR code become smaller than the pixels in your camera phone.  Even though camera phone hardware is getting better all the time, we wanted to let daqri users have another option for tracking (spoiler alert… this is only temporary, just wait until you see what we have coming in July!).

If you print and track one of these glyphs, you can get much further away from the glyph than you would be able to with just a QR code, and still get a good AR track.

To use the glyphs for tracking you can either “force” it with a setting in the daqri app settings page, like so:

Or, you can select the “Glyph enabled” checkbox on the advanced tab of the AR content page when you are setting up your daqri. Try it out and let us know what you think!