The DAQRI Blog

Unharness the Power of Play with Enchantium™ at the American International Toy Fair

Posted by Gaia Dempsey

February 17, 2014 at 7:19 PM

fisticuffsAre you heading to the Western’s hemisphere’s largest Toy Fair, happening in New York this week? Stop by and see us as we launch A New Dimension of Play™ with Enchantium. A brand new approach to toys and toy packaging, Enchantium represents the world’s most advanced augmented reality for kids.

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Unlocking 4D Expo: Inside DAQRI’s Game-Changing 2-Day Experience

Posted by Gaia Dempsey

February 14, 2014 at 5:04 PM

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DAQRI 4D Expo: The Augmented Reality Conference You've Been Waiting For

Imagine an intuitive interface that spatially guides architects and builders through the entire process of building a house, step-by-step. Imagine play sets that come to life, and toys that talk, play and interact with you. Imagine chemistry students seeing the elements of the periodic table appear in the palm of their hands and form reactions and compounds. Imagine a world where you can create these experiences yourself. Imagine your world in 4D.

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WHAT IS 4D?

Posted by Gaia Dempsey

November 11, 2013 at 1:02 PM

What is 4DAugmented reality is defined as “a technology that superimposes a computer-generated image on a user’s view of the real world. DAQRI utilizes augmented reality and other technologies to create a broader storytelling medium called 4D.

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Topics: 4D Technology

DAQRI Welcomes Exciting New Hires

Posted by Brian Mullins

October 25, 2013 at 10:56 AM

DAQRI-New_HiresThis is a big day for DAQRI. We’re proud to announce some exciting new additions to the team who bring deep expertise in augmented reality, computer vision and software development.

I would like to welcome Brian Selzer, previously President and Founder of Ogmento, as our new Vice President of Business and Product Development.

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Controlling Objects Through Thought: 4D and EEGS

Posted by Gaia Dempsey

September 4, 2013 at 7:02 AM

MindLight, covered today in a New York Times piece on the ‘Next Revolution,’ in tech, is a unique combination of thought detection and augmented reality. Using a commercially available wireless EEG brainwave headset combined with Google Glass and an innovative mobile augmented reality interface created by DAQRI, the viewer can turn on a lamp at will through the power of his or her thoughts alone.

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Topics: 4D Technology, Hardware, Entertainment

Elements 4D Goes Live On Kickstarter

Posted by Gaia Dempsey

July 24, 2013 at 5:12 PM

Elements-4D-2Today DAQRI is launching our first-ever Kickstarter campaign, and we couldn't be more excited to share a new way to interact with augmented reality with a broader audience. Elements 4D is a set of six beautifully-designed wooden blocks that come to life with a DAQRI app. Each block face depicts a different chemical symbol, representing the elements of the periodic table.  

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Topics: 4D Technology

The Augmented Reality Bootcamp

Posted by Gaia Dempsey

July 20, 2013 at 5:30 AM

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For developers, artists, brands, and creative agencies all over the world, augmented reality is becoming a topic of increasing interest. And yet its technical components and creative use cases have remained mysterious to many. This is why, on June 26 and 27, DAQRI hosted our first ever Augmented Reality Bootcamp at our offices in Downtown LA.

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Topics: 4D Technology, Brand/Advertiser

Creative Augmented Reality & Street Art Campaign Generates Over 900,000 Impressions For Cadillac, Gets Nominated For A Webby Award

Posted by Gaia Dempsey

April 23, 2013 at 3:41 PM

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Last summer, DAQRI partnered with Cadillac's creative agency fallon to create a larger-than-life augmented reality experience unlike anything the advertising world has ever seen.

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Topics: Entertainment, Brand/Advertiser

A Total Disruption

Posted by Gaia Dempsey

April 9, 2013 at 11:19 AM

A_Total_DisruptionLast year we had the great pleasure of meeting Ondi Timoner, a two-time Sundance Grand Jury Prize winning documentary filmmaker, as she embarked on a journey to chronicle the top entrepreneurs and innovators in technology. We didn't know exactly what to expect when we sat down for our interview, but what happened next was the beginning of something magical.

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Topics: 4D Technology, Entertainment

Co-Evolution and the Language of Augmented Reality

Posted by Gaia Dempsey

January 3, 2013 at 11:20 AM

evolutionAs Foursquare CEO Dennis Crowley pointed out in his PandoMonthly talk, the smartest consumer tech companies let their product strategy be guided by the unexpected usage patterns of their users.

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Topics: 4D Technology

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