The DAQRI Blog

DAQRI Education Gets a Boost with Two New 4D Education Evangelists

Posted by Gaia Dempsey

May 21, 2014 at 6:31 PM

Brad Waid and Drew MinockImagine a world a few years from now when 4D is everywhere. The medium has been adopted by a critical mass of content creators and people everywhere have learned to expect it as the normal – and most effective – method of communicating ideas of all kinds. Everywhere you look there’s accessible information that helps you understand your world and the processes behind what you see on the surface. 

Glancing at a bridge activates an animated graphical interface that explains the underlying engineering principles in 4D, tells the story of the architect who designed it, and leads you through the journey that the building materials traversed to get to where they are today. 

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Augmented reality: Virtual reality’s not so distant cousin

Posted by Brian Mullins

May 14, 2014 at 6:00 AM

ar-vs-vr-smallerFacebook’s recent purchase of virtual reality company Oculus for $2 billion has sparked a lot of interest around the virtual reality and augmented reality space. While this deal is shining new light on virtual reality technology, the technical hurdles that kept it from taking off in the ‘90s have been wiped away with the significant advances we’ve made in mobile, microelectronics and computer vision technology.

More importantly, Facebook’s purchase of Oculus shows how close we are to mainstream adoption of augmented reality and virtual reality technology. In essence, the time is now: Virtual reality and augmented reality will touch all facets of our lives, changing the way we play, the way we learn, the way we work and the way we socialize.

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Topics: Augmented Reality

Unharness the Power of Play with Enchantium™ at the American International Toy Fair

Posted by Gaia Dempsey

February 17, 2014 at 7:19 PM

fisticuffsAre you heading to the Western’s hemisphere’s largest Toy Fair, happening in New York this week? Stop by and see us as we launch A New Dimension of Play™ with Enchantium. A brand new approach to toys and toy packaging, Enchantium represents the world’s most advanced augmented reality for kids.

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Unlocking 4D Expo: Inside DAQRI’s Game-Changing 2-Day Experience

Posted by Gaia Dempsey

February 14, 2014 at 5:04 PM

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DAQRI 4D Expo: The Augmented Reality Conference You've Been Waiting For

Imagine an intuitive interface that spatially guides architects and builders through the entire process of building a house, step-by-step. Imagine play sets that come to life, and toys that talk, play and interact with you. Imagine chemistry students seeing the elements of the periodic table appear in the palm of their hands and form reactions and compounds. Imagine a world where you can create these experiences yourself. Imagine your world in 4D.

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WHAT IS 4D?

Posted by Gaia Dempsey

November 11, 2013 at 1:02 PM

What is 4DAugmented reality is defined as “a technology that superimposes a computer-generated image on a user’s view of the real world. DAQRI utilizes augmented reality and other technologies to create a broader storytelling medium called 4D.

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Topics: 4D Technology

DAQRI Welcomes Exciting New Hires

Posted by Brian Mullins

October 25, 2013 at 10:56 AM

DAQRI-New_HiresThis is a big day for DAQRI. We’re proud to announce some exciting new additions to the team who bring deep expertise in augmented reality, computer vision and software development.

I would like to welcome Brian Selzer, previously President and Founder of Ogmento, as our new Vice President of Business and Product Development.

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Controlling Objects Through Thought: 4D and EEGS

Posted by Gaia Dempsey

September 4, 2013 at 7:02 AM

MindLight, covered today in a New York Times piece on the ‘Next Revolution,’ in tech, is a unique combination of thought detection and augmented reality. Using a commercially available wireless EEG brainwave headset combined with Google Glass and an innovative mobile augmented reality interface created by DAQRI, the viewer can turn on a lamp at will through the power of his or her thoughts alone.

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Topics: 4D Technology, Hardware, Entertainment

Elements 4D Goes Live On Kickstarter

Posted by Gaia Dempsey

July 24, 2013 at 5:12 PM

Elements-4D-2Today DAQRI is launching our first-ever Kickstarter campaign, and we couldn't be more excited to share a new way to interact with augmented reality with a broader audience. Elements 4D is a set of six beautifully-designed wooden blocks that come to life with a DAQRI app. Each block face depicts a different chemical symbol, representing the elements of the periodic table.  

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Topics: 4D Technology

The Augmented Reality Bootcamp

Posted by Gaia Dempsey

July 20, 2013 at 5:30 AM

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For developers, artists, brands, and creative agencies all over the world, augmented reality is becoming a topic of increasing interest. And yet its technical components and creative use cases have remained mysterious to many. This is why, on June 26 and 27, DAQRI hosted our first ever Augmented Reality Bootcamp at our offices in Downtown LA.

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Topics: 4D Technology, Brand/Advertiser

Creative Augmented Reality & Street Art Campaign Generates Over 900,000 Impressions For Cadillac, Gets Nominated For A Webby Award

Posted by Gaia Dempsey

April 23, 2013 at 3:41 PM

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Last summer, DAQRI partnered with Cadillac's creative agency fallon to create a larger-than-life augmented reality experience unlike anything the advertising world has ever seen.

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Topics: Entertainment, Brand/Advertiser

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